TikTok is rolling out beta features designed to help songwriters highlight their music and reach new listeners. The update introduces a “Songwriter” label and a profile section where musicians can showcase their tracks, making it easier to attract fans and collaborators.
Currently, only selected publishing partners and creators have access, while others can join a waitlist.
The company developed these tools after surveying over 870 songwriters, many of whom said social media is crucial for building their presence. More than half use TikTok to gain exposure, which drove the decision to add songwriter-focused tools.
“These features allow creators to share their craft, tell stories, and grow their audience,” said the company’s Global Head of Music Publishing Licensing and Partnership.
Although other platforms like Spotify and Tidal offer similar options, TikTok remains a key hub for music discovery. Earlier this year, it also introduced “TikTok for Artists,” enabling creators to track performance and improve promotion.
Source: techcrunch.com
Published: 2025-07-17
